In our modern digital age, video representation is important for businesses of all sizes and scopes as it enhances engagement, brand awareness, conversion rates, and reach. Not having video content can limit a business's ability to effectively communicate it's offerings, engage with it's target audience, and will ultimately impact sales negatively.
According to a survey by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand's video.
HubSpot reports that 88% of marketers found that video content provides a positive ROI (Return on Investment).
Wyzowl's survey revealed that 96% of video marketers had planned to increase or maintain their video marketing budget for 2023.
A study by Social Media Today found that videos on landing pages can increase conversions by up to 80%.
According to Cisco, it was predicted that as of 2022, online videos will have made up more than 82% of all consumer internet traffic.
Research by Google shows that 70% of YouTube viewers buy from a brand after seeing content from it on YouTube.
Animoto reported that 93% of businesses have gained a new customer due to a video on social media.
According to Forbes, 90% of customers say video helps them make buying decisions.
A study by Wistia indicates that the average time spent on websites with video content is 2.6 times higher than on websites without video.
WordStream reports that businesses using video marketing grow revenue 49% faster than those that don't use video.
These statistics emphasize the positive impact of online video content in driving sales, increasing conversions, and contributing to business growth. Video has become an increasingly valuable tool for any businesses to engage with customers, build brand awareness, and ultimately boost profitability. Consult with a video marketing professional or a marketing agency to learn how your company, medical office, non-profit, school, or business can leverage video content to maximize exposure and draw your ideal customer or client to your website or other platforms and move them to action. At Lunarvue Media we offer a free 30 minute "Discovery Session" for anyone. We 'd love to schedule a call or a Zoom meeting or if you are in the Tampa Bay regions, we can even stop by to help you and your team identify how video can best help in your branding strategy.
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