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Is it time to consider hiring a video production company?

Updated: Jan 15

Perhaps you've considered doing your own videos? Maybe you even tried but quickly realized it takes far more time than expected and it was harder than it looked? Did your company decide to hire an "in-house" person to handle the content creation? You may have found that finding qualified production talent to hire full-time that has the qualifications you expect and can work on the available budget was difficult. Your business has big goals, new product launches, and a wide audience of potential new customers to meet and everyday you don't start a YouTube channel or get fresh content on your website or social media is another day your competition does. Now is the time to bring in a contractor. A pro that can get you started in the right track and moving forward. Someone that can supercharge your efforts. But is it the right time to do that hire an outside contractor for photos and video? Let's evaluate some scenarios:

Increased Content Demand:

  • Scenario: The business experiences a surge in demand for video content due to changes in consumer preferences or market trends.

  • Consideration: A contractor can provide scalability, helping the company meet increased content needs without overburdening existing resources.

Lack of In-House Expertise:

  • Scenario: The company lacks in-house video production expertise, and training existing staff or hiring full-time specialists isn't feasible.

  • Consideration: Hiring a contractor with specialized skills can fill the gap without the long-term commitment.

Cost Efficiency:

  • Scenario: Investing in video production equipment, software, and training for in-house teams might be cost-prohibitive.

  • Consideration: Hiring a contractor allows the company to access professional services

Tight Deadlines:

  • Scenario: The company needs to produce high-quality videos within a short time-frame.

  • Consideration: Contractors often have the flexibility to dedicate more resources to a project and meet tight deadlines compared to in-house teams with other responsibilities.

Specialized Projects:

  • Scenario: The business needs videos with specialized skills, such as animation, drone footage, or virtual reality, which may not be readily available in-house.

  • Consideration: Contractors often bring diverse skill sets and can be hired for specific projects requiring unique expertise.

Objective Evaluation:

  • Scenario: The company wants an objective perspective on its marketing strategy and believes an external contractor can bring fresh insights.

  • Consideration: Contractors can offer an unbiased view of the business, identifying areas for improvement and providing creative input.

Measurable ROI:

  • Scenario: The business aims to measure the return on investment (ROI) of its video marketing efforts.

  • Consideration: Research shows that including video in marketing strategies can lead to positive outcomes. According to a report by Wyzowl, 87% of businesses say video provides a positive ROI.

Adaptation to Trends:

  • Scenario: The industry experiences rapid changes, and the company wants to stay up-to-date with the latest video marketing trends.

  • Consideration: Contractors, being specialists, are often well-versed in industry trends and can help the company adapt its video content accordingly.

Editing after the video shoot

While all of these scenarios can provide some general guidance, we realize that each business is unique and your decision to hire a video production contractor should align with your company's specific needs, goals, and it's available resources. Regularly assessing the effectiveness of video marketing efforts and considering external expertise when necessary can contribute to a successful overall marketing strategy. Ask lots of questions of any potential contractor, inquire about areas they specialize in and look for examples of their work. Beyond that, it's important to find a contractor or production company that aligns with your company culture, has relevant experience in your field, is easy to communicate with, and can help you work out ideas for an effective content creation strategy.


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