business video | My Site

Sep 124 min read

"Can You Add More Pop?": Decoding Elusive Feedback in Video Production

Asking for "more pop" is a common, well-meaning request, but it’s rarely helpful in guiding creatives toward an effective solution.

5 views0 comments

Jun 21, 20234 min read

Understanding the Varied Pricing Models in Video Production

Understanding the Varied Pricing Models in Video Production when seeking a production company.

34 views0 comments

Feb 24, 20223 min read

You have something to say...but WHAT should you say?

You may know you need content that reaches an audience that's interested in your products or services but if don't know what you need to...

22 views0 comments

Feb 14, 20222 min read

When do you need to make a video?

One of the most common questions I get asked, "I know I need videos for my business, but when is the best time to make them?" Even though...

24 views0 comments

Jan 24, 20223 min read

Can you spot a pro?

It's easy enough for someone to say you they are a pro, but what really defines someone as a professional? Can you spot the difference...

10 views0 comments

Dec 8, 20215 min read

Is VIDEO the new 'Business Plan'?

When starting a new business everyone tells you that you need a 'business plan'. Having one helps to identify your brand's mission and it...

138 views0 comments

Sep 22, 20212 min read

It's not easy being green. Or is it?

Chroma-key video, a.k.a. Green Screen, has come a long way since the 1970's local TV weatherman. Today the Chroma-Key wall is employed in...

20 views0 comments

Sep 21, 20213 min read

I have a new iPhone, do I need a professional?

As a business owner with a capable iPhone in your pocket, there are times you probably wonder why you need to hire a video pro to shoot...

14 views0 comments